“If you think of a chatbot as just another marketing tool, you are definitely missing a big opportunity to engage and help consumers through the power of conversation,” Chad Mallory tells Hypepotamus.
It’s true - chatbots not only drive faster customer engagement
In 2015, Mallory founded Atlanta-based Loyal, which aims to provide healthcare systems with AI-driven tools, like chatbots, to help improve patient experience, retention
The idea came about following the successful acquisition of Mallory's digital marketing firm in 2015. Mallory was approached by Matt Gove, the Chief Consumer Officer for Atlanta health system Piedmont Healthcare, to help solve a problem he was facing around the digital experience and how we can make it better through technology.