Customer Relationship Management​

Expand market share and retain patients with timely and personalized outbound engagement.

Trusted by the Nation's Leading Healthcare Organizations

Build Stronger Patient Relationships Through Data-Driven Engagement

Intelligent Data Enablement

  • EHR Integration
  • Digital Touchpoints
  • List Upload
  • 3rd Party Data

Audience Segmentation

  • Marketing
  • Population Health 
  • Service Line
  • Post-Discharge

Marketing Automation

  • Contact Management
  • Multi-touch Journeys
  • Branding and Content
  • Deliverability (SMS, Email)

End-to-End Campaign Analytics

  • Completed Encounter Attribution 
  • Campaign Performance

Request a meeting with an engagement expert to learn more.

Powered by Loyal’s Consumer Data Engine

The backbone of an effective CRM is quality and up-to-date data. Without it, segmentation becomes inaccurate, communication is less personalized, and growth opportunities are missed.

With Loyal, Health Systems leverage a secure, industry-leading consumer data engine responsible for real-time data aggregation from first, second, and third-party data sources that influence segmentation and outbound communication.

Marketing moves fast; your CRM should too.

Loyal's CRM pairs first, second, and third-party data with AI-enabled features to streamline audience segmentation and content development, resulting in more precise targeting, personalized messaging, and ultimately higher engagement and conversion rates.

Automation: Campaigns that used to take days, now done in minutes

The faster you launch, the more patients you convert. Loyal uses AI to create patient journeys instantly, so campaigns launch in minutes and converts patients in five touches or less and without the heavy IT lift.

Segmentation: Built-In Intelligence that Converts into Real Appointments

Loyal CRM includes 100+ out-of-the-box ready to launch segmentation templates, letting you activate high-converting campaigns. Quickly start by using our tested journeys, then expand effortlessly with custom campaigns that blend your brand, your content, and our built-in intelligence.

Data Enablement: Real-Time Integration and All Your Data in One CRM

Every patient behavior across digital, clinical, and third-party sources is captured instantly and funneled into the right journey. Real-time EHR integration brings all data together in one CRM, giving you the speed and insight needed to convert more patients, faster.

Analytics: Real-Time Attribution to Show What’s Driving Appointments and Revenue

Loyal CRM includes out-of-the-box attribution reports that link campaigns to scheduled appointments, giving teams real-time insights to help Marketing teams make faster decisions and shift toward higher-converting campaigns.

Review and Refine

Gain actionable insights with real-time performance reports. Track engagement, conversion, and appointment impact to measure ROI and refine future campaigns.

Transform Your Care

Let’s explore how Loyal can improve your health system operations and the health of the consumers you serve.