Transparently Rebrands as Loyal and Brian Gresh Joins as President

Transparently, a leading provider of healthcare transparency solutions, made several big announcements today ahead of their attendance at the Healthcare Internet Conference in Austin, Texas next week. Brian Gresh will be joining as President in November and Transparently has rebranded as Loyal, with a new visual identity, positioning, website and the introduction of a new AI-driven solution, Guide.

The comprehensive rebrand and key hire of Gresh elevate the company’s focus on utilizing emerging technology to improve the entire digital patient experience as an influencer for loyalty. “The ever-evolving healthcare industry requires a unique approach in the way we address the patient experience. Healthcare consumers are smarter and more savvy than they have ever been, and it is time we provide solutions to match,” said Chad Mallory, Chief Executive Officer. “Brian’s wealth of experience and industry knowledge make him an amazing addition to the Loyal team. We view his appointment as a sign of our commitment to leading digital patient experience for the healthcare industry and we are very fortunate that we were to able have someone of Brian’s caliber fulfill this role.”

As a healthcare marketing executive with over twenty years of experience, Gresh joins from the Cleveland Clinic where he served as the Executive Director of Digital & Content Marketing and oversaw digital strategy, content marketing, web development, and SEM programs for the enterprise. Comments Gresh, “I have always admired the thoughtful innovation the team at Transparently has brought to the healthcare industry.” Gresh continues, “I’m excited to be joining such a forward-thinking company that prides itself on delivering a best-in-class experience.”

Loyal will continue to develop and evolve its “Voice of the Consumer Platform” under the name Empower, helping health systems maximize data to provide patients the information needed to make the best healthcare decisions. Similarly, their new solution, Guide, utilizes powerful AI-driven algorithms to guide patients along every step of their online journey.

About Loyal

Loyal’s AI-driven platform provides health systems with the tools needed to amplify patient feedback and guide patients through their digital journey. With it’s multi-disciplined team of engineers, marketers, and data scientists, Loyal partners with the nation’s leading health systems to promote patient loyalty through a smarter digital patient experience. For more information please visit

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Loyal is dedicated to increasing your health system’s botton line with technology that conencts the patient’s healthcare journey, end-to-end.