With more than 70% of patients using online reviews as a first step when selecting a provider, soliciting and managing honest and up-to-date reviews has never been more important.
Positive reviews convey transparency, reinforce brand strength, and increase conversions from provider profile pages. Conversely, a weak or unmanaged online presence can lead patients to look elsewhere, despite appointments being available or your clinical quality being superior.
Reviews do more than shape perception; they influence action, boost search rankings, and serve as a critical component of growth and retention strategies, which is why top-performing health systems treat online reputation not as a liability or chore but as a brand asset that drives growth and loyalty.
The Challenges of Managing Reviews at Scale
Despite the growth potential, many health systems face systemic issues with review and listing management. Common problems include:
- Review fragmentation: Patients leave reviews across dozens of platforms without centralized oversight.
- Manual processes: Marketing and patient experience departments spend hours of manual time managing listing updates and review responses.
- Volume imbalance: A few negative reviews can overshadow positive experiences, especially when few patients are asked to share feedback.
- Low solicitation rates: Without automation, asking patients for reviews is inconsistent and time-consuming, leaving most positive experiences unrecorded.
These challenges are not only operational; they also impact brand credibility, visibility, and the ability to attract and retain patients.
How Loyal Drives Growth With Reputation Management
Directory Listings: Get Found, Stay Accurate
Listings on platforms like Google, Facebook, Healthgrades, and WebMD play a critical role in how patients discover, evaluate, and choose care. However, many health systems struggle to keep this information accurate and consistent, especially across dozens of locations and hundreds of providers.
Loyal healthcare-specific listings solution automatically updates provider and location information across various platforms, ensuring your listings are:
- Accurate and complete (NPI, phone, address, hours, insurances, etc.)
- Syndicated across major directories and maps
- Optimized for local SEO and review visibility
- Updated across all listing with one click updates
Even one incorrect phone number, address, or provider name can derail a patient journey and undermine trust before it starts. To get the full value from patient reviews, listings must be correct, complete, and optimized.
Ratings & Reviews: Verified Feedback with Governance, Insight, and Scale
Ratings & Reviews collects verified patient feedback from post-visit surveys and enables teams to easily manage, publish, and analyze them at scale. With built-in governance and automation, teams are:
- Approving, rejecting, or escalating comments with customizable workflows
- Batch processing feedback using intelligent automation and filters
- Publishing verified reviews directly to provider profiles
- Empowering providers to view and appeal comments
- Surfacing key insights using AI-driven sentiment and category analysis
This purpose-built solution allows health systems to showcase authentic feedback while maintaining control over what’s shared publicly. Marketing, patient experience, and clinical leaders gain meaningful visibility into patient sentiment, all while reducing the manual burden tied to publishing, moderation, and provider requests.
Review Response: Protect Your Brand, Strengthen Patient Trust
Review Response streamlines how health systems monitor, manage, and respond to patient reviews across various third-party platforms.
It ensures consistent and compliant communication that enhances your brand while supporting growth with HIPAA-compliant templates, generative AI, and automation tools, your teams can:
- Respond quickly with configurable, legally approved language
- Automate replies with intelligent filtering and response logic
- Integrate directly with Google Business Profile for real-time updates
- Recover service issues with timely, thoughtful outreach
- Analyze response effectiveness and sentiment trends
This solution helps marketing and patient experience teams maintain brand presence at scale, without sacrificing personalization or speed. With centralized dashboards and automation, you reduce operational overhead, protect reputation, and turn patient feedback into a driver of loyalty and conversion.
Review Boost: Increase Review Volume, Elevate Search Rankings
Review Boost helps health systems proactively grow their online reputation by increasing the volume of high-quality, third-party reviews. With real-time EHR integrations, Review Boost programmatically identifies eligible patients based on visits completed. It sends personalized review invitations to the right patients at the right time using their preferred communication method. With Review Boost, your teams can:
- Trigger review invites based on visit type, location, or provider
- Deliver personalized messages via SMS
- Customize content for each campaign, including message text, subject lines, and branding
- Track delivery rates, open rates, and review conversions in real time
- Improve star ratings and local SEO by driving satisfied patients to public review platforms
With a scalable solution in place, teams are poised to capture more positive experiences, strengthen their digital presence, and increase visibility in search results, turning routine encounters into a scalable source of growth.
Treat Your Reputation Like the Growth Asset It Is
In a consumer-driven market, what patients say online directly impacts your bottom line. But, reputation data is more than a marketing metric; it is an untapped operational feedback loop. The future of reputation management is not about crafting better messages, but about listening more intelligently. To truly harness the value of patient feedback, health systems need more than a steady flow of positive reviews. They need a way to diagnose and improve the operational health of their organization. That starts with accurate listings, proactive review collection, and thoughtful response management. Loyal Health brings it all together in one platform that is purpose-built to serve the unique needs of health systems.
