Chatbots or Apps: Which is Right for Your Health System?
Chatbots and apps help health systems and hospitals better connect with their patients and consumers, but with the different benefits and dr…
The Why & How of Online Scheduling in Healthcare
Healthcare consumers want convenience and access and that means health systems need to offer online scheduling in order to attract younger c…
Defining Use Cases for Your Chatbot Strategy
The scope of what chatbots are capable of isn’t limited to just answering questions. Chatbots offer endless opportunities and we’ve seen hea…
Strategies for Successfully Marketing Your Chatbot
Chatbots have a lot to offer. These AI-driven platforms are affordable and relatively easy to implement, but your website visitors only reap…
Rethinking Your Data Ownership Strategy
In an age where data is power, it’s important to ensure that you maintain power over your data. Here are items to consider when choosing a d…
Chatbots and Maintaining the Human Connection in Healthcare
With all of this investment in digitizing our interactions, do we run the risk of losing the human connection? Better yet, will we even miss…
Are Chatbots the Same as Search?
Search engines and chatbots help consumers find answers, but are they the same? Despite their similarities, chatbots and search engines use …
Clean Data: Setting Your System Up for Success
With tools like artificial intelligence and machine learning, health systems are transforming the digital patient experience for the better….
The Word on Voice Assistants & HIPAA Compliance
Voice is big and getting bigger, but what does that mean for healthcare marketers? Here’s where we are with voice in 2019 — and where we’re…
Chatbots vs. Live Chat: Finding the Sweet Spot Between Human and Artificial Intelligence
Chat has become a familiar feature on websites, but do you need a team of human operators standing by, or can a chatbot powered by artificia…